Description
At the end of the first 30 days, your business will know all barriers hindering the page from ranking, all SEO elements that you can exploit and take advantage of, and other site discoveries that would help the site to ensure site competitiveness in search engine visibility. With our SEO Site Consultation, the end-result is a SEO Analytics report that contains all the site recommendations for up to 50 keywords and analysis of the site up to 20 pages. This report, in the hands of a capable SEO, will be the best start point for any successful and effective SEO Campaign.
MONTH 1: INITIAL SEO SITE CONSULTATION
- Initial Data Assessment
– Google Indexed Pages – Duplicate Content Index (Blog Tags. Printable Version, etc.)
– Mirror Site Presence
– XML Sitemap Presence
– GWT Errors (301, 404’s, Manual Warnings, Robots.txt, Crawl Test) - Ranking Equity
– SEMRush Data
– Branding Equity - Website Assessment
– Web 2.0/HTML 5
– Website mobility/responsiveness
– Microformats
– Site Speed Assessment
– 301 Redirection
– 404 Page Check
– Duplicate Site Check - Keyword Selection
– Business Analysis
– Target Audience
– Branded Keyword Identification
– Generic Keyword Matching
– Keyword Selection
– Keyword Grouping
– URL Mapping - Silo Structure
– Branding and Core Business Messaging (HP)
– Supporting Product/Service Pages
– Click Depth of Target Pages
– Orphaned Page Check - Content
– Indexed Content
– Originality / Duplication
– Keyword Presence
– Competitive Content Volume Analysis
– Internal Linking Support
– Content Formats / Rich Media
– Image Alt Tags
– URL Optimisation
– Freshness - Meta Content
– Title
– Description
– H1
– Alt Tags - Usability
– Phone Number
– Clickable Logo
– Above the Fold Content
– Images
– Incoming Internal Links
– Outbound Internal Links
– Image Count
– Social Buttons
– Calls To Action Buttons
– HTTPS - Tools
– Google Webmaster Tools Setup/Integration
– Google Analytics Setup/Integration - BackLink Assessment
– Spammy Backlink
– Deindexed Domain
– Referring domain with Adult Content
– Referring domain with Gaming Content
– Referring domain with Controlled Substances Content
– Excessive exact Matches
– Minimal Branding
MONTHLY (OPTIONAL; STARTING MONTH 2)
- Keyword Targeted’ness
– URL Edits (10)
– Meta Title Edits (10)
– Meta Description Edits (10)
– Meta Keywords (10)
– Content Keywords Targeting (10)
– H1 Edits (10)
– (Subheaders)
– Image ALT Tagging (10) - Content Creation
– Keyword Integration (10)
– On-Page Content Creation (10)
– On-Page Content Internal Linking (10)
– Comparative Content Volume Review (10)
– Image ALT Tag Creation (10)
– Canonical (10) - Schema Implementation
– Breadcrumbs
– Product Schema
– Local Business Schema (Business Name, Address, Phone Number, Operating Hours, Category, Image)
– Event Schema
– Restaurant Schema - Content
– Indexed Content
– Originality / Duplication (10)
– Keyword Presence (30-50)
– Competitive Content Volume Analysis (10)
– Internal Linking Support (10)
– Content Formats / Rich Media (10)
– Image Alt Tags (10)
– URL Optimisation (10)
– Freshness | Blog Content (4) - Semantic Mark-Up
– GWT
– Schema
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